My consulting has a simple philosophy:
People deserve to understand data, and the world needs data used for good.
I focus on Data Strategy for the real world driven by honest compassionate
human understanding, rigorous ethics, and meaningful inference.
YOU: Your business has data, and you know it's valuable and contains critical signals, but it's overwhelming to figure out how to look at it without wasting a ton of time, or you don't have the resources to focus on it. You need a deep, cutting-edge project on your data to inform an important decision, and you need to harness the power of cutting-edge methods to use your data to predict trends and behaviors.
Good news: I love helping clients truly learn to understand, get the most from their data, and efficiently dig out those critical business insights and findings. I provide consulting and statistical data science work, with the ability to go end-to-end in real, messy datasets. With both PhD training in statistics and years of Big Data experience in tech, I bring expertise in predictive and ML methods, data cleaning, and using data to produce actionable insight, not just numbers-fatigue.
Metrics & Impact
YOU: Your business has an interesting customer base with a voice you want to capture, or you're working on a new user scenario that you want to make sure you understand, or you've invested in a big program you'd now like to evaluate for impact. You need support making sure you've designed a plan that will put the right metrics and evidence behind your hard work.
Good news: I design evidence and evaluation plans. I provide professional consulting rooted in years of behavioral measurement, focusing on issues like how we can measure complicated topics like whether a program is having a measurable impact on its users.
Qual & Quant Scaling
YOU: Your business needs rich, qualitative insight on users to move forward, but you also want to move forward into more scalable, quantitative insight. Maybe you're not quite sure how to make the two sides fit. Maybe you have deep practitioner knowledge, but it's unclear how to scale it into your business' data growth. You need someone who has qualitative expertise AND data science, who understands how to build mixed-methods research projects.
Good news: You can skip years of trial and error with a collaboration on building sustainable research strategy. As a behavioral scientist, I bring in-depth understanding of research cycles and models for strategies to uplevel teams, transforming businesses from "static" snapshot projects into a scalable cycle. I bring tremendous respect, care, and lived expertise to both qualitative and quantitative teams.
"I never knew research could be this useful, easy to understand, and immediately relevant to our business goals and deliverables. Maybe even fun?! After working with Cat I am comfortable with data in a way I never thought I would be."
— Project Manager